Reports To: Chief Business Officer
Location: Madison, WI
Job Type: Full time, Exempt
Schedule: Monday-Thursday, 8:30am-5:00pm, 4 days per week
At Revolution, we believe in a future where every person has access to a bike-where cities are less congested and more connected. More than 200 team members work toward that future every day, one ride at a time.
We design and operate bike share systems that serve communities across North America. From large cities to small towns, college campuses, and corporate environments, we deliver solutions tailored to the needs of each place we serve.
At Revolution, you'll be part of a team that values collaboration, curiosity, and practical problem-solving. We are committed to building an inclusive workplace where people can contribute meaningfully and grow. Our commitment to employee well-being is reflected in our recognition as a 2026 Platinum Bell Seal recipient by Mental Health America, honoring our efforts to foster a respectful and mentally healthy workplace.
Madison BCycle is seeking a dynamic, entrepreneurial, and results-oriented General Manager to lead our bike share system in Madison, WI. The General Manager serves as the local business leader for Madison BCycle and is responsible for system performance, operational excellence, team leadership, stakeholder relationships, revenue growth, and community impact.
This role requires a thoughtful and proactive leader who can balance strategic thinking with strong day-to-day execution. The ideal candidate is a confident decision maker, clear communicator, and detail-oriented operator who takes ownership of business results, identifies opportunities and challenges early, and independently drives work forward while staying closely aligned with Bicycle Transit Systems' Central leadership team.
The General Manager will be responsible for developing and executing strategies to meet ridership, revenue, operational, customer experience, and community engagement goals. This person must be comfortable working in a fast-paced, entrepreneurial environment with evolving priorities, limited resources, and a high degree of local accountability. Success in this role requires the ability to analyze performance, communicate clearly, build strong internal and external relationships, and lead the Madison BCycle team with accountability, empathy, and focus.
The General Manager reports to the Chief Business Officer and is responsible for managing and developing local team members, formulating and executing Madison BCycle strategies, supporting Bicycle Transit Systems' commitment to diversity, equity, inclusion, and justice, and ensuring the long-term success and sustainability of the Madison BCycle system.
A few of the benefits we offer:
Competitive compensation package Affordable medical, dental, and vision insurance options 401k with up to 4% employer match 4-Day work week3 weeks PTO + 7 days sick time off per yearPaid parental leave
Essential Duties and Responsibilities:
Strategic Leadership and Business OwnershipServe as the local business leader for Madison BCycle, taking ownership of system performance across ridership, revenue, customer experience, operational reliability, team effectiveness, community impact, and financial results.Lead the development, execution, and ongoing refinement of Madison BCycle goals and strategies in alignment with Bicycle Transit Systems' broader company priorities.Lead the development of local system goals and strategy in collaboration with local staff, Bicycle Transit Systems' Central team, the City of Madison, Fitchburg, Monona, sponsors, and other key stakeholders.Translate high-level strategic objectives into clear local action plans, measurable goals, timelines, and team responsibilities.Proactively identify risks, opportunities, operational gaps, and business challenges; develop recommended solutions and communicate them clearly to Central leadership.Exercise sound independent judgment and initiative while maintaining strong alignment with the Chief Business Officer, Central leadership, and cross-functional support teams.Participate in the development and implementation of equitable bike share initiatives.Regularly review system performance data, pricing, customer service policies, ridership trends, and market conditions to identify opportunities for growth, improved efficiency, stronger customer experience, and long-term sustainability.Recommend modifications to pricing, promotions, customer service policies, and system strategies, and coordinate implementation with appropriate internal teams.Operations, Team Leadership, and Execution
Work closely with the Madison BCycle Operations Manager to ensure operational integrity of the system, including bike availability, station performance, maintenance quality, field productivity, safety, and customer experience.Set clear expectations for outcomes, productivity, communication, and accountability; lead the team to deliver against those expectations.Build and maintain a strong local team culture aligned with Bicycle Transit Systems' mission, vision, values, and commitment to diversity, equity, inclusion, and justice.Develop, coach, and support team members while addressing performance concerns directly, professionally, and in a timely manner.Support the scalable growth of the company by developing and enabling the success of each member of the team.Inform and support human resource modeling, planning, and training to ensure local adoption of policies and practices that facilitate a positive employee life cycle.Maintain strong attention to detail in planning, reporting, contract compliance, financial oversight, stakeholder follow-up, and operational execution.Listen to customers and develop tools, processes, and metrics to reduce customer issues and increase satisfaction.Financial Performance, Revenue Growth, and Partnerships
Own local financial performance in partnership with Finance and Central leadership, including budget management, revenue performance, expense control, and progress toward system sustainability.Analyze financial and operational performance to identify areas for improvement; develop and implement action plans in collaboration with key stakeholders.Monitor and manage the Madison BCycle budget in collaboration with the Finance department.Grow the business by building and maintaining productive relationships with municipal stakeholders, program sponsors, employers, institutions, riders, community partners, and other local partners.Work closely with the Director of Business Development to identify, pursue, secure, and maintain revenue-generating partnerships at the local level.Manage sponsorship relationships, ensure contract compliance, and coordinate successful execution between MadisonBCycle, sponsors, local staff, and Central support teams.Manage advertising relationships with selected vendors; coordinate activities for successful advertising programs between Madison BCycle, advertising customers, prospects, local staff, and Bicycle Transit Systems.Communication, Reporting, and Stakeholder Management
Communicate proactively, clearly, and professionally with Central leadership, local staff, municipal partners, sponsors, community stakeholders, and customers.Provide regular reporting and analysis to Bicycle Transit Systems senior leadership, including clear summaries of performance trends, risks, priorities, and recommended actions.Prepare for and lead stakeholder meetings with strong attention to context, details, follow-up items, and relationship management.Represent Madison BCycle professionally in the community and serve as a visible local advocate for bike share, sustainable transportation, and equitable mobility.Collaborate effectively with local and Central teams, ensuring that relevant information is shared in a timely, organized, and actionable manner.Analytics and Continuous Improvement
Perform weekly reporting and analysis to identify opportunities for growth and improvement across the business.Provide program reporting to Bicycle Transit Systems senior leadership.Develop processes to track key metrics, measure growth, and evaluate progress against local and company-wide goals.Use internal and external data to project growth opportunities and inform operational, financial, marketing, and partnership decisions.Champion continuous improvement by identifying root causes, improving processes, and following through on measurable solutions.
Core Competencies:
Business Ownership: Takes full ownership of local system performance and business results. Demonstrates urgency, initiative, follow-through, and accountability. Proactively identifies issues, develops solutions, and drives work forward.
Strategic Thinking: Understands the broader business context, anticipates challenges and opportunities, connects day-to-day decisions to long-term goals, and translates strategy into actionable plans.
Leadership Skills: Inspires and motivates employees to achieve operational and business goals; provides a stable, positive environment that challenges and develops employee potential; removes obstacles that interfere with team success; earns respect from team members, clients, partners, and Central leadership.
Communication Skills: Communicates clearly, proactively, and professionally in written, verbal, and presentation settings. Provides appropriate context, escalates issues early, follows through on commitments, and adapts communication style to different audiences.
Execution and Attention to Detail: Manages complex work with accuracy, organization, and follow-through. Tracks commitments, meets deadlines, prepares thoroughly, and ensures details are not lost between strategy, communication, and implementation click apply for full job details
