Reputational Risk

Course Overview

People are more aware than ever of the global, ethical and environmental issues that exist in our world today and this is increasingly influential in driving consumer buying behaviours. With the addition of technology allowing anyone to share news, thoughts or rumours to millions of people at the click of a button, organisations are more exposed than ever to their reputation, which often takes years or decades to build, and which is often considered a competitive advantage, being damaged with greater impact than before and with less time to respond. 

This interactive course teaches you how to ensure that your organisation’s reputation continues to be a critical asset and how to protect it, or, in some cases enhance it further, even if the worst should happen. It will focus on traditional sources of reputational risk such as supply chain and fraud, as well as looking at the new realities of digital risk, from social media risk management to cyber risk. 

The course provides participants with preventative tools that protect and enhance your reputation, and the corrective tools for recovering damaged trust. More importantly, it equips participants with the knowledge to enhance current Enterprise Risk Management frameworks by integrating Reputational risk into the framework and business decision making This ensures reputation is protected into the future as well. 

You will examine high profile case studies of reputation damage from a number of industries with a variety of causes, in order that all participants should be able to relate it back to their industry or organisation.

Who should take this course

• Risk Managers and Executives.
• Internal Audit.
• Business Continuity.
• Corporate Communications.
• Public Affairs.
• Investor Relations.
• Corporate HR.

Learn about

• The difference between brand and reputation and the importance of understanding the organisation’s aspirations. 
• Risks that can impact reputation including, but not limited to, cyber attacks, social media, environmental incidents and a failure in supply chain. 
• Stakeholder Analysis and how to link it to the risk management process. 
• Alternative metrics for measuring brand and reputation risk. 
• Protecting and enhancing reputation with effective risk mitigation strategies such as Business Continuity and Media Management. 
• Tools and techniques for identifying, reporting and mitigating reputation and strategic risk.
• The importance of risk culture and staff in enhancing and protecting a company’s reputation.